International consumer food industry trends in the spotlight at Global Soy Trade Exchange/Midwest Sp

The latest global food industry consumer trends will be in the spotlight at the upcoming U.S. SOY Global Trade Exchange and Midwest Specialty Grains Conference set for September 9-11 in Minneapolis, Minnesota USA. It is time to register for the big international event as early discount registration rates are set to expire and costs will go up after Friday, August 7. The preliminary agenda for the Midwest Shippers Association and U.S. Soybean Export Council joint soy and grain international trade event is now posted at Conference registration and hotel reservations can also be made through the site. More than 300 international trade delegation buyer team members are now expected to attend the event, along with an equal or greater number of leading U.S. soy food and commodity suppliers, and industry service firms. INNOVA -- ON GLOBAL SOY TRENDS --Insights into Global Food & Beverage Trends and an Overview of Key Soy Ingredient Trends-- will be the focus of a presentation by JOANNA CLIFTON, Market Analyst and Global Account Manager for Innova Market Insights. Headquartered in The Netherlands, Innova is a cutting-edge food market analytical firm that tracks trends throughout the world, and maintains a database of food ingredient and market dynamics in more than 70 countries. Clifton will cover soy ingredient and soy food consumption trends, as well as the growth in CLEAR LABEL and CLEAN LABEL trends internationally. EMERGING GROWTH MARKETS FOR SPECIALTY GRAINS BETH ROBERTSON-MARTIN, Sourcing Lead for Organic, Natural & Non-GMO Ingredients, at General Mills will participate on a panel that will examine the emerging growth markets for specialty grains. General Mills and other leading U.S. food industry companies in recent years have acquired new brands and smaller companies able to more nimbly introduce new products favored by changing market demographics. NICOLE WEIDNER, Vice President of Sales and Marketing, for Harvest Innovations based in Indianola, Iowa, will join Robertson-Martin on the panel that will focus on meeting the ever-widening range of new products in the food industry aimed at meeting the buying preferences of younger consumers. Harvest Innovations is a leading supplier of natural, non-GMO and organic ingredients, including hexane-free soy products, to food manufacturers. Harvest Innovations also provides specialized ingredients from pulses and other specialty grains for bakery goods, beverages, cereal bars, texturized protein products, gluten free flours and pastas, and more. LABELING AND THIRD PARTY VERIFICATION PROGRAMS FOR NON-GMO, FOOD SAFETY AND OTHER PRODUCT TRAITS Food product labeling has become a growing area of interest for international consumers, and product manufacturers seeking to differentiate their products. It also is a growing area of controversy for the food industry and policy makers. Two officials will be covering tools and labeling verification programs that international food industry manufacturers, suppliers and buyers can use to provide assurances of ingredient content characteristics. STEVE ROSS, USDA Agricultural Marketing Services Manager of Field Operations, will provide details about the -USDA Process Verification Programs- USDA PVP is a long standing, third party, voluntary verification program that will provide auditing of marketing claims. Suppliers and customers can use this program to provide independent verification of claim through a system that meets ISO 9001 standards. EDWIN PEARCE SMITH, lab manager and technical expert for Eurfins Genescan USA, one of the leading international analytical testing service companies, will join Ross and provide an overview of many other voluntary labeling verification programs available in the U.S. Services for verifying Non-GMO, organic, food safety/quality, Halal, Kosher, sustainability and other products traits will be covered. Go to to register, view the latest conference program, make your hotel reservations, and learn about Trade Show exhibitor opportunities that are still available. Or email or phone 01-952-253-6231 for more information.

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